Women comprise about 48.5% of the population in India despite of this less than one quarter that is less than 25 percent of women are working women. Moreover, only 3 percent of women are lucky enough from this to hold the position of Chief Managing Director. Mrs. Alankrit Rathod is one such lucky woman. It’s not only luck though because the hard work she has put in is worth praising. A dynamic lady who is known for being a perception breaker, Mrs. Alankrit Rathod has radically changed the face of how real estate is viewed and marketed in Navi Mumbai. Through her pioneering marketing approach and strategic initiatives, she has induced a paradigm shift in the industry. Over the last few years, Ms. Rathod has successfully built the brand Infratech a renowned name in land banking.’ By holding on to every opportunity and rising to every challenge, she has established herself as a true leader across several disciplines. She has won many awards and accolades which stand testimony to her corporate governance skills and contribution to the industry. Her passion for creating unique land spaces, conceptualizing brilliant initiatives and understanding consumer behaviour makes her naturally a strong figure in the industry. The secret to her success is getting inspired by challenges and always thinking ahead of time. Not surprisingly, Ms. Rathod is recognized as an industry icon for her thought leadership. Presently, she is the CMD of Sealink City.
Today’s woman is leading a life which catering to various domains starting from family to profession to social arenas and lot more. She performs multiple roles while being in a single body. But in essence, what is the real role of woman here on earth? Is it to be a successful professional or a prominent leader of a country as we all insist on gender equality? Is it just to get married? Have children? Or just be the creation of God and be the motivating engine and facilitator of life here on Earth. And this is true. No matter how hard you try, it is not easy to understand a woman. Complex, yet the best creation of God.
Apart from being an honourable CMD, Alankrit Rathod is also a great wife of Kisanrao Rathod and a caring mother of Snehal Rathod (Cheiu). From handling CEO desk to being a mother and a housewife CMD Alankrit Rathod does it all every day that contributes to her success.
CMD Alankrit Rathod on women and work – “Women are breaking the gender stereotypes and stepping into male-dominated field, including commercial and residential real estate developments. Today, women occupy some of the leading positions in the industry. Moreover, the next generation of female entrepreneurs is steadily accepting real estate and other fields as a promising and viable career opportunity, while people have still not accepted the fact that women can succeed in unconventional male-dominated fields, there are few women in the industry who are doing exceptionally well. At the corporate level, a woman faces multiple challenges, including constant criticism and family pressure. However, the majority of the leaders are change agents who engage with key stakeholders to bring about a change in the social mind set. Women have always been confined to mid-management roles. However, the scenario has changed as of now. There is an increased acceptance of women in leadership roles. For women who want to venture into business, I would suggest that it is extremely important to maintain trust and confidence in yourself. This is imperative to deal with real estate clients successfully.”
CMD Alankrit Rathod also said in an interview that she couldn’t have done all this without the support of her husband KD Rathod and her supportive family.