In order to promote India as MICE Destination, Ministry of Tourism, Government of India in association with Madhya Pradesh Tourism and India Convention Promotion Bureau will be organising a MICE Roadshow – ‘Meet in India’ at the heart of Incredible India from 25-27 March 2021 at Chhatrasal Convention Centre, Khajuraho.
2. This event will be an effort under Aatmanirbhar Bharat, realizing India’s MICE potential. The roadshow will be an opportunity to focus on the Government initiatives in developing India as a MICE destination with infrastructure and an eco-system, pan-India that will favourably place India amongst the global competitors.
3. On this occasion, the Ministry of Tourism plans to launch its campaign “Meet in India” from Khajuraho, which is one of the identified iconic tourist destinations of the country. Recognizing India’s huge potential as a MICE destination, ‘Meet in India’ will be the distinct sub-brand under ‘Incredible India’ to promote the country as a MICE destination. The event will also deliberate the draft Master Plan being prepared by the Ministry of Tourism to develop Khajuraho as Iconic Destination. A number of hard and soft interventions are proposed to develop Khajuraho. The event will provide a tremendous boost to Khajuraho as an iconic tourist destination particularly the MICE potential of Khajuraho and show the way for other cities to consider.
4. During the event, apart from inauguration of Chhatrasal Convention Centre developed under Swadesh Darshan Scheme of Ministry of Tourism with an expenditure of Rs.34.99 crore, launch of “Meet in India” Brand and Roadmap for the Promotion of India as MICE Destination will be held. Shri Prahlad Singh Patel – Hon’ble Minister of State for Tourism and Culture (IC), Government of India, Shri Shivraj Singh Chouhan, Hon’ble Chief Minister, Madhya Pradesh and Smt. Usha Thakur, Hon’ble Minister for Tourism and Culture, Madhya Pradesh will grace the occasion with other dignitaries and officials of Government of India and State Government of Madhya Pradesh. The event will also have Keynote sessions and Panel discussions on Responsible Tourism, Iconic Destination, India as a MICE Destination, etc. by senior Government officials and industry experts.