- The Kaftan Company marks its 5-year anniversary since the first kaftan was created in 2016 at its production facility in Hyderabad, India
- 1000 unique styles and in excess of 200,000 kaftans handcrafted and dispatched since the brand began
- To mark the occasion the company will be offering this unique range of kaftans, and many incentives, through its official website at www.thekaftancompany.com
- Current daily production is maintained at 200 kaftans per day adhering to the finest standards of production and quality
- Ambitious plans include striving to achieve zero waste management practices while ensuring leadership in innovation and design
Hyderabad, India – September 2021 – Online kaftan boutique The Kaftan Company marks 5 years since the brand’s inception. Loungewear and kaftans have been at the forefront of the fashion world recently. Being pioneers in loungewear, the company’s styles fit perfectly in this space with designs that cater to the woman who wants to feel beautiful inside and outside. The entire range of kaftans is both very stylish & comfortable and comes at an affordable price.
Since its journey began, 1000 unique kaftan styles and over 200,000 stylish, vibrant kaftans have been handcrafted. An extraordinary milestone when you consider how young the brand is. The brand is proud to continue providing the largest selection of kaftans in the market and dedicating its entire focus towards loungewear. Leadership in this category was further cemented with the introduction of innovative Maternity and Nursing Kaftans, Kidswear Kaftans as well as Kurta styled Kaftans.
To mark this auspicious occasion, the company will be offering a uniquely available range of kaftans with many incentives. The latest collection is now available at https://www.thekaftancompany.com
Recent events have compelled us all to adjust to new ways of life. Despite these challenges, The Kaftan Company has grown from strength to strength providing the finest in loungewear. With a sense of needing to be at home more than usual, what you wear sets your mood. The Kaftan Company continues developing this versatile and practical creation while providing absolute comfort without compromising on style. During the pandemic, the brand wanted to help local artisans of India and worked on collections with local artisans from Kutch, Lucknow, and many other towns across the country.
Commenting on the significant achievement, the Co-Founder of The Kaftan Company, Prakruti Gupta, said, “It is incredible to see how quickly five years has passed since we began this journey. In that time, the team has handcrafted the finest kaftans in the most alluring and gorgeous in-house developed prints. Our silhouettes and styling make our brand iconic and synonymous with comfort clothing. Beyond the numbers this milestone honors the entire team that has helped build the brand, and I’d like to express my thanks and admiration to all members for their dedication in creating something unique and special. We look forward to this continued journey as we cautiously emerge from the pandemic. We are especially focused on innovatively produced kaftan designs while retaining the best hand-crafted techniques. We are also ambitiously striving to achieve zero waste management practices to ensure low environmental impact is achieved in creating a sustainable brand for the future.”
The Kaftan Company site presents a selection of fashionable kaftans for every occasion. Women can find the right kaftan to suit their taste quickly and efficiently by visiting the online store. Customers can also purchase kidswear kaftans that are both cute and stylish.
The new collection also features distinctive and beautiful Sleepshirts, Gown Sets, Pyjama Sets, Shorts Sets, Maxis, Kurta Sets, Dresses and much more.
People from all over the world can use the site to order a preferred kaftan. The choice available in the boutique makes it easy for customers to find kaftans they will absolutely love.
About The Kaftan Company
It began when the founder Prakruti Gupta was searching for something sophisticated, fashionable yet comfortable shortly after overcoming her battle with cancer. While researching she came across kaftans as the ideal choice given their royal gaiety, but a limited range meant not enough styles to choose from.
She realized that a market need existed for a more inclusive apparel collection that catered to these needs and so she created “The Kaftan Company”. A comprehensive line of kaftans is available for each and every occasion. Whether it is a day at the beach, a visit to the mall, an evening soiree like a cocktail party or simply a comfortable and stylish option to lounge in, The Kaftan Company presents attire to choose from.
With virtually zero waste generated, The Kaftan Company continues its endeavor as a Sustainable fashion brand. The company works with local artisans throughout the country to create handloom collections. Fair and ethical production practices also ensure special artisans and traditional production staff feel like they’re working in a family-like environment. The continuous practice of the selection of natural fabrics impacts waste generation directly, thereby reducing the overall carbon footprint as the company strives to develop sustainable partnerships.
Since its inception, The Kaftan Company has grown from strength to strength. Selected as Asian Designer Week’s upcoming new designers as well as expanding internationally, The Kaftan Company aims to be the preferred destination for kaftans with an aim to create a kaftan empire. Presently, the kaftans are available across India, U.S.A, U.A.E, and Botswana (Africa) as the brand continues to grow.
Full details can be found on The Kaftan Company website https://www.thekaftancompany.com/
Instagram – @kaftancompany
The Kaftan Company