Increasingly, the advantages of global scale have made it desirable for businesses to form alliance groups. These partnerships allow companies to spread costs over higher volumes and access assets and skills in other nations. Although this strategy is effective in some cases, there are also drawbacks. For example, if the organization is small, it may lose control of a critical part of the value chain to a larger firm or a subgroup of partners within the network.
Alliances are different from partnerships, in that they involve two or more companies that collaborate on a common goal. Generally, these organizations sign a legally binding contract that outlines their goals, financial commitments, and resources to share. Each company contributes certain assets, but remains a sovereign business entity. These assets can include distribution channels, knowledge, and experience.
Often, a company will allocate responsibility for alliances across functional boundaries, with marketing alliances coming under marketing executives, while technology alliances fall under R&D departments. Alternatively, some companies require business units to manage their alliances independently. Furthermore, some companies designate specific senior-executive “champions” to lead critical alliance networks. These champions may sit on the board of a joint venture or take direct responsibility for alliance management.
An alliance is a strategic partnership that involves two or more organizations sharing resources or technology. In many cases, alliances focus on improving customer service and developing new products. Sometimes, these partnerships involve merging two or more products that are produced individually. An alliance may not be formal, but it is a close partnership, and it may also be a form of cooperation.
While an alliance may benefit both parties, it is important to remember that individual alliances must be well managed to ensure success. A good alliance manager will analyze the strengths and weaknesses of each individual member. In general, a company should focus on their most important strategic partners. If an alliance does not share information with other members, it will not be successful. Therefore, it is vital to make sure to establish trust between alliances. You can easily build an alliance between two companies if you are able to communicate with each other.
Another benefit of airline alliances is the ability to offer codeshare flights. This allows customers to travel on more airlines and earn more miles. Moreover, codeshare agreements allow airlines to book longer flights and multi-connection tickets. This is especially beneficial for customers wishing to make international travel more convenient and affordable. If you are a frequent traveler, you can make the most of these partnerships.
The effectiveness of an alliance depends on several factors, including the number of companies that are members and their combined share of the total market. For example, a large alliance between IBM and Sun could increase the market share of IBM.